Tactys Mobile App
We designed a mobile app for Tactys, an address book app that stays up-to-date automatically.
Introduction
Tactys, an innovative mobile app, was developed to revolutionize contact management by offering users a dynamic and automated address book experience. This case study delves into the journey of Tactys, highlighting its unique features, the problem it aimed to solve, and the design process that fueled its development.
Problem Statement
In today's fast-paced world, maintaining an up-to-date contact list is a challenge. Events like weddings, birthdays, and baby showers often require accurate contact information for invitations. Tactys emerged to solve this problem by ensuring users always possess the most current contact details of their invitees. It grants users full control over which contact information is shared via customizable "cards," enabling them to share or revoke specific information with different groups.
Goals and Objectives
Develop a user-friendly mobile app for dynamic contact management.
Facilitate automatic updates of contact information.
Enable users to categorize and control shared contact information.
Foster widespread adoption through integration with social platforms.
Solution
Tactys, the dynamic address book app, allowed users to maintain an always-up-to-date contact list. Key features included customizable cards for categorizing contacts and specifying shared information. Users could invite Facebook friends to join, fostering early adoption.
Design Process
Wireframing: Initial sketches and wireframes laid the foundation for the app's design.
Prototyping: Interactive prototypes helped visualize the user experience.
User Testing: Testing with real users provided crucial insights for improvements.
Hi-Fidelity Designs: Detailed designs were created for the app's user interface.
Wireframe of address book feature for quick review and iteration.
Recipient invite user flow.
Development
An early beta version was built, intended for presentation to potential investors. The app aimed to facilitate automatic contact updates through integration with users' social networks, beginning with Facebook.
Ultimate Goals
Default Address Book App: Tactys aspired to become the go-to address book app on smartphones and computers.
Revolutionize Contact Sharing: The app aimed to redefine how people shared contact information with friends, family, coworkers, colleagues, organizations, and even governmental entities.
User Control: Tactys sought to empower users with full control over sharing and revoking their contact information.
Conclusion
Tactys, the innovative address book app, embarked on a mission to simplify contact management and revolutionize the way people interact with their address books. While the project reached the beta stage and showed great promise, it faced challenges on the path to widespread adoption and investor funding.
Future Plans
While the initial Tactys project was discontinued, the vision of creating a dynamic, user-centric address book app remains compelling. Future iterations and innovations in the contact management space may yet see Tactys' goals of becoming the default address book app and empowering users with control over their contact information come to fruition.